Let homeowners size up a plumbing job, from a water heater swap to a bathroom rough-in
Plumbing calls start with questions you can't answer over the phone without details: tank or tankless, gas or electric, how many fixtures, is water on the floor right now. Instant Ballpark gives your site a short estimator that collects those details and shows a rough range from rules you write. A homeowner replacing a 50-gallon tank sees a different range than one adding a second bathroom, and you know which call you're walking into.
Start building freeYour prices, your rules
You decide what the estimator shows. Start with a starting price range, then add questions and rules: fixed amounts, per-unit charges, percentage increases or decreases, or a set range for a specific answer. Nothing is guessed for you. For a water heater replacement, that might look like:
- A starting range for a water heater replacement
- First in the rule order: a different range when the homeowner picks tankless instead of tank
- A fixed add when the old tank needs haul-away
- A fixed add when the water heater is on an upper floor
- A fixed add when the water heater is in a finished basement
Each rule checks one answer, and rules run in the order you set.
Example rules only. You set your own numbers.
Leads that show up with the details
Instead of a name, a phone number and "get back to me," you see the homeowner's answers and the range they were shown: what the job is (a dripping faucet, a water heater, a repipe), the type of fixture or unit, and where in the house the work is. You know what the job is before you reply.
Honest expectations, up front
Homeowners see 'Your ballpark estimate', never a final price. Pipe material, venting, shutoff condition and what's behind the wall only show up in person, so your in-home review sets the final price. That way, the homeowner with a leaking tank gets a sense of scale before calling, and the one planning a remodel knows if the fixture count fits their budget.
How it works
- Build your estimator. Add your questions and pricing rules. Building and previewing is free.
- Add it to your website. Use a hosted link, an inline embed, or a delayed popup.
- Get better-informed leads. Homeowners answer a few questions and see a ballpark range. You get their answers and the range they saw.
See an example
This is an example estimator. Its prices are examples only. You replace them with your own.
FAQ
Can the estimator tell tank and tankless water heaters apart?
Yes. Ask the type as a question and give each answer its own set range. You can add a fixed amount for a gas-to-electric or tank-to-tankless conversion.
How do I price by number of fixtures?
Use a per-unit rule. Each toilet, sink or shower they count adds your per-fixture amount to the range.
Can I charge more for emergency or after-hours work?
Add a question about urgency and a percentage or fixed add for the emergency answer. You decide the numbers.
What if the job is a slab leak or something hard to scope?
Use a wide set range for that answer. The homeowner still sees it's a ballpark, and your in-home review settles it.
Do I get the homeowner's answers?
Yes. The lead comes to you with every answer and the range they were shown.
What does it cost?
It's free to build and preview. Publishing is $99/mo for our first 100 customers, locked in for as long as you stay subscribed.
Ready to try it with your own prices?
Start building freeFree to build and preview. $99/mo for our first 100 customers, locked in for as long as you stay subscribed.