Give homeowners a ballpark on their AC, furnace or heat pump before they call
A homeowner with a dead AC in July or a 20-year-old furnace usually wants one thing first: a rough idea of cost. Instant Ballpark puts a short estimator on your site that asks what they have (central air, heat pump, furnace, ductless mini-split), how big the home is, how many systems, and whether they're thinking repair or full replacement. They see a range built from your own pricing rules, and you see what kind of job it is before you reply.
Start building freeYour prices, your rules
You decide what the estimator shows. Start with a starting price range, then add questions and rules: fixed amounts, per-unit charges, percentage increases or decreases, or a set range for a specific answer. Nothing is guessed for you. For an HVAC system replacement, that might look like:
- A starting range you're comfortable showing for a system replacement
- A per-square-foot charge based on home size
- A percentage increase when the home has two or more systems
- A fixed add when ductwork is needed
Each rule checks one answer, and rules run in the order you set.
Example rules only. You set your own numbers.
Leads that show up with the details
Instead of a name, a phone number and "get back to me," you see the homeowner's answers and the range they were shown: whether it's a tune-up or a full replacement, the size of the home, how many systems, and whether ductwork is involved. You know what the job is before you reply.
Honest expectations, up front
The range is labeled 'Your ballpark estimate' and it is not a final price. Equipment condition, duct layout, electrical capacity and access to the attic or crawlspace can't be judged from a form, so the final price follows your in-home review. The estimator just helps a homeowner decide whether replacing a system or adding a mini-split is in their budget before they book your time.
How it works
- Build your estimator. Add your questions and pricing rules. Building and previewing is free.
- Add it to your website. Use a hosted link, an inline embed, or a delayed popup.
- Get better-informed leads. Homeowners answer a few questions and see a ballpark range. You get their answers and the range they saw.
See an example
This is an example estimator. Its prices are examples only. You replace them with your own.
FAQ
Can I price a tune-up differently from a full system replacement?
Yes. Ask what they need as one question, then use a set-range rule for each answer, so a tune-up, a repair visit and a replacement each start from their own range.
How do I handle tonnage or home size?
Most contractors ask for square footage, since homeowners rarely know their tonnage. A per-unit rule per square foot, or a set range for each size bracket, covers it.
What about homes with two systems or a zoned setup?
Add a question for number of systems and a percentage rule for the second unit, or a fixed add for zoning. Each rule checks one answer.
Can I show ductwork as an extra?
Yes. Ask whether the home has existing ducts and add a fixed amount when new or replacement ductwork is needed.
Will homeowners think the range is my final price?
The widget labels it 'Your ballpark estimate', and the page explains the final price follows an in-home review.
What does it cost?
It's free to build and preview. Publishing is $99/mo for our first 100 customers, locked in for as long as you stay subscribed.
Ready to try it with your own prices?
Start building freeFree to build and preview. $99/mo for our first 100 customers, locked in for as long as you stay subscribed.