Website estimates for service businesses
Give website visitors a ballpark estimate before they call you.
Instant Ballpark is a ballpark estimator for your website. Visitors answer a few questions about the job, see a price range built from your own pricing rules, and send you their details and photos, if you ask for them.
Free to build and preview $99/mo when you publish
Get a ballpark estimate
What are you painting?
NEW LEAD
Sarah M.
Exterior Painting
$4,800 – $6,200
2,400 sq ft · 2 stories · 5 photos
A better request
Most quote forms give you a name, an email, and “please call me.”
Instant Ballpark gives you the job.
BEFORE
REQUEST A QUOTE
NameJohn Smith
Emailjohn@example.com
Message“Need painting quote”
WITH INSTANT BALLPARK
John Smith
BALLPARK
$6,200 – $8,300
How it works
A better next step, in three moves.
Build it
Write the questions you’d ask on the phone, then set the pricing rules behind the range. Build and preview it free.
Put it on your site
Share it as a hosted link, or embed it inline or as a popup with a copy-paste code snippet. Embeds go live once you publish.
Get the lead
Get an email when a new lead comes in, with their ballpark range and project details. Open the lead to see their answers, how to reach them, and any photos they added.
Built for local service businesses
Pick your trade to see an example estimator. Its prices are examples only. You replace them with your own.
Don’t see your trade? You can start from a blank estimator and write your own questions.
HVAC
Ask about system type, home size, and repair vs replacement. Homeowners see a ballpark range from your rules.
See the HVAC estimator example →Plumbing
Tank or tankless, fixture counts, what's going on. Show a rough range from rules you set.
See the plumbing estimator example →Electrical
Panel upgrades, EV chargers, new circuits. Give homeowners a ballpark before your in-home review.
See the electrical estimator example →Painting
Interior or exterior, square feet, stories, trim. Start from the Painting template and use your own prices.
See the painting estimator example →Cleaning
Bedrooms, baths, standard or deep clean, how often. A rough range from your own pricing rules.
See the cleaning estimator example →Pressure washing
Siding, driveways, decks and more. Homeowners see a ballpark range; your walkthrough sets the final price.
See the pressure washing estimator example →
The product
Your prices. Your rules.
Instant Ballpark doesn’t make up prices. Every estimate starts from a range you set. Then your rules adjust it: add a fixed amount, raise or lower it by a percentage, charge per unit (per square foot, per fixture), or set a different range for a specific answer. Rules run in the order you choose. Nothing is guessed for you, and no AI sets your prices.
Interior painting
PublishedSTARTING RANGE
$2,500 – $4,000
A ballpark up front. Your real number after you’ve seen the job.
Visitors see their range under the heading ‘Your ballpark estimate’, along with your disclaimer. It’s a starting point for the conversation, not a binding price. You confirm the real number after you’ve seen the job, the same way you do today.
The product
Fits into the website you already have.
Send visitors to a hosted estimator, place it directly in a page, or introduce it with a respectful popup.
Build websites for service businesses? See the partner program →
01
Hosted link
02
Inline
03
Popup
One estimator. The presentation that fits your site.
The product
Know what you’re calling about.
Open one lead and see the contact details, ballpark, project answers, and any photos that make the next conversation easier. Track each lead as New, Contacted, Won, Lost or Archived in your lead inbox.
Sarah Miller
(555) 014-2208
BALLPARK
$4,800 – $6,200
Not another CRM
This isn’t another system for your team to babysit.
Instant Ballpark qualifies the lead. Then you keep working however you already work.
YOUR WEBSITE
INSTANT BALLPARK
visitor → questions → range
A BETTER LEAD
Your existing workflow
INSTANT BALLPARK
Get a ballpark estimate
A few quick questions about your project.
Get startedThe respectful popup
Show up at the right moment.
Wait 10 seconds. 30 seconds. Whatever makes sense for your site. And once someone dismisses it, Instant Ballpark knows not to keep bothering them.
Show after10 sec
Hide again for7 days
Everything you need, without the sprawl.
Build & publish
Custom questions
Your pricing rules
Hosted link
Inline estimator
Delayed popup
Capture & follow up
Contact capture
Photo uploads
Lead inbox
Email notifications
No CRM required
Simple pricing
One plan. Free to build and preview.
$99/ month to publish
Build and preview your estimator free, with your own questions and prices. Pay when you’re ready to put it on your site.
The first 100 customers pay $99/mo, and the price for new customers will go up after that.
Your price is locked in for as long as you stay subscribed.
One plan: no lead caps, no per-seat fees.
Start building freeEstimator builder · Website embeds · Lead inbox · Photo uploads
Questions, answered
FAQ
How can I show prices on my service business website without giving a final quote?
Add a ballpark estimator: Instant Ballpark puts a ballpark price range on your site, built from pricing rules you set. Visitors see a ballpark, not a final price, and you confirm the real number when you follow up.
Is there a tool that gives homeowners an instant estimate on a contractor website?
Yes, Instant Ballpark lets homeowners answer a few questions on a contractor's site and see a rough price range. The business gets their contact details, their answers, the range they saw, and photos when they add them.
How do I stop getting "call for pricing" leads that go nowhere?
Show visitors a ballpark range on your site, so the callback starts with context instead of a name and "please call me." Before you reply, you see what the job is, the ballpark range they were shown, any photos they added, and how to reach them.
What can I add to a client's service-business website to capture better leads?
Web developers and agencies can add an Instant Ballpark estimator as a hosted link, or embed it inline or as a popup with a copy-paste code snippet. Embeds work once the estimator is published on an active plan, and each client owns their own estimator and pricing rules. There's a partner program for agencies and developers at instantballpark.com/partners.
Does an online estimate calculator use AI to set prices?
No, Instant Ballpark builds every range from the business's own pricing rules. Those rules are fixed amounts, percentages, per-unit pricing, and set ranges, and nothing is guessed for you.
How much does Instant Ballpark cost?
It's free to build and preview, and $99/mo to publish. You can try your estimator with your own prices before you pay.
Does Instant Ballpark replace my CRM?
No. Instant Ballpark sits on your website and qualifies the lead before you call them. Keep using your current CRM, quoting software, or workflow afterward.
Can I put it on my existing website?
Yes. Use the hosted link, an inline embed, or a popup embed.
Can customers upload photos?
Yes, if your estimator asks for them. They can add up to 5 project photos before you call them back.
Will my price go up?
No. Whatever you pay when you sign up is what you keep, as long as your subscription stays active. The first 100 customers pay $99/mo, and the price for new customers will go up after that.
A more useful website
Your website already gets visitors.
Give them a better next step.
Build your estimator Free to build and preview.